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Recherche sur le thème Organisation commerciale : commerce, vente, distribution :
Nous trouvons 1529 ouvrages correspondant à Organisation commerciale : commerce, vente, distribution
This textbook is designed to provide students with a thorough introduction to the retail industry, covering major industry characteristics, operational functions, merchandising, supply chains, and...
Cet ouvrage sera utile au chef d'entreprise, au commercial, au distributeur et au directeur informatique pour décrypter les bouleversements que les règles établies du commerce vont subir grâce à...
How to make a living speaking, training, and running workshops and seminars. . Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer...
An examination of the successful Absolut Vodka advertising campaign reveals how various ad agencies falsely claimed credit for the original ideas when in fact the campaign was conceived by two...
Features strategies of some of most well-known business people. Features anecdotes, quotes, and interactive features designed to help readers think about how they can apply the marketing...
As consumers become more and more sophisticated, ad agencies can no longer assume that they automatically have their audience's attention. Advertising, direct marketing, public relations, and...
As channels combine and old and new media merge, an unprecedented mass of content will become readily available to consumers. Content will be king, and there will be a new golden commodity : human...
Once considered a luxury, a business continuity plan has become a necessity. Many companies are required to have one by law. Others have implemented them to protect themselves from liability, and...
EXPERT ADVICE FOR EVERYDAY SUCCESS!. . The coauthor of the bestselling Getting Started in Online Investing now brings her winning expertise to the increasingly popular day trading arena-along with...
In an increasingly competitive business environment, Competitor Targeting gives you the tools you need to wage and win the business war. Competitor targeting is the process of identifying specific...
This new edition has been extensively revised and updated. Numerous chapters have been added, on subjects as diverse as relationship marketing and international marketing research. Part one...
A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying...
More and more people are seeking out discount brokers as a low-cost alternative to having professionals, manage their money. This book will save discount brokerages time spent dealing with...
In a thorough examination of how to use research effectively, this book takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of...
This important book assembles a wide-ranging collection of BCG 'thought pieces' in the field of marketing and branding, many of them previously available only to the consultancy's clients. Its...