In search of stupidity : over 20 years of high-tech marketing disasters
Auteur : CHAPMAN M. R.
Foreword by Joel Spolsky.- Introduction.- First Movers, First Mistakes: IBM, Digital Research, Apple and Microsoft.- The Big Bang - Altair, IBM and Apple.- Great Green Rising - Digital Research and Microsoft.- A Rather Nutty Tale: IBM and the PC Junior.- Positioning Puzzlers: MicroPro and Microsoft.- Death by Doppelganger - MicroPro.- Two Software Nags - Windows-vs NT.- We Hate You, We Really Really Hate You: Ed Esber and Ashton-Tate.- The Idiot Piper: OS/2 and IBM.- Frenchman Eats Frog, Chokes to Death: Borland and Phillipe Kahn.- Brands for the Burning: Intel and Motorola.- The Great Pentium Bunny Roast - Intel Inside.- Digital DNA - A Day in the Life of Alfred E. Motorola.- From Godzilla to Gecko: The Long, Slow Decline of Novell.- Ripping PR Yarns: Microsoft and Netscape.- Bill Gates vs. the DOJ - Sometimes We All Go a Little Bit Crazy.- Netscape and Marc Andreessen - Will You Please Just Shut Up?- Purple Haze All Through My Brain: The Internet and ASP Busts.- Child of the Sixties - The Internet.- The Last Days of Disco - The ASP Craze.- Appendix A: Stupid Development Tricks.- Appendix B: Glossary of Terms.
Date de parution : 07-2003
Ouvrage de 256 p.