Building the customer-centric enterprise data warehousing techniques for supporting customer relationship management

Strategies for leveraging information technologies to improve customer relationships. Building the Customer-Centric Enterprise shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her co-authors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.