The Social Commerce Handbook 20 Secrets for Turning Social Media into Social Sales

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".