Samsung electronics and the struggle for leadership of the electronics industry

This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century. Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.

1.The Life Cycle of Samsung Electronics

2.Samsung Electronics and the Samsung Group: The Burden of the Korean System

3.Sony and Samsung Electronics compared

4.Making Samsung Man

5.Branding Samsung Electronics

6.Mobile Phones

7.Sleeping with the Enemy

8.Retaining Creativity and Avoiding Bureaucracy

9.The Future of Samsung Electronics