Planning Research in Hospitality and Tourism (3^rd Ed.)

Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality.

International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way. It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues.

This new edition has been fully updated to include:

• New chapters on mixed methods and how to adopt technology into research practices
• More coverage of research strategies, focus groups, sampling secondary research as well as experimental design
• New and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenarios
• Student and lecturer online resources, including practice datasets for students

Enriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.

1. Getting Started. 2. Developing Academic Reading Skills. 3. Developing Literature Review Skills. 4. Research Philosophies, Approaches and Strategies. 5. Sampling. 6. Data Collection Techniques. 7. Experimental Research Design. 8. Writing Your Research Proposal. 9. Conducting the Fieldwork. 10. Analysis of Qualitative Data. 11. Analysis of Quantitative Data. 12. Writing Up the Dissertation.

Levent Altinay, Professor of Strategy and Entrepreneurship, is the Editor-in-Chief of the Service Industries Journal. Altinay was a member of the Business and Management Panel in Research Excellence Framework, Year 2021, in the UK. He was also a panel member of the Business & Economics Panel in Research Assessment Exercise (RAE) Years 2014 and 2020 in Hong Kong. He sits on the editorial boards of more than 12 journals including Journal of Business Research, Tourism Management, International Journal of Contemporary Hospitality Management and Journal of Services Marketing. Altinay has a strong record of attracting blue chip external funding, including funding from the ESRC (Economic and Social Research Council), the British Academy, Newton, British Council and Horizon 2020. Altinay has co-authored strategic management, entrepreneurship and research methods textbooks.

Alexandros Paraskevas is Professor in Strategic Risk Management and Director of the International Centre for Hospitality and Aviation Resilience Management (ICHARM) at the University of West London. He studies the governance and management of risks/crises in both organizational and tourism destination contexts. A visiting scholar in Austria, Finland, Hong Kong, Mexico, Spain and Taiwan, he has worked with governments and tourism professionals on safety and security issues and on crisis communications strategies. He has led numerous hotel industry projects in the areas of risk, crisis, disaster management and business continuity and authored academic articles and book chapters in these topics.

Faizan Ali is an Associate Professor in the School of Hospitality and Tourism Management, at Muma College of Business, University of South Florida. His research focuses on customer experience and human–computer interaction in services industries. Ali has also authored more than 140 international refereed journal articles and interna