Mapping Experiences (2nd Ed.) A Complete Guide to Customer Alignement Through Journeys, Blueprints & Diagrams
Auteur : Kalbach James
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.
Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.
Emphasize recent changes in business using the latest mapping techniques
Create
diagrams that account for multichannel experiences as well as ecosystem
design
Understand how facilitation is increasingly becoming part of
mapping efforts, shifting the focus from a deliverable to actionability
Explore
ways to apply mapping of all kinds to noncommercial settings, such as
helping victims of domestic violence
Date de parution : 02-2021
Ouvrage de 400 p.
Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).
Prix indicatif 56,07 €
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