Fashion Business and Digital Transformation Technology and Innovation across the Fashion Industry Mastering Fashion Management Series

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ?retail-tainment?, ?phygital?, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.

Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources.

This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

Part I: Strategic Digital Transformation in the Fashion Industry Chapter 1.1 Introduction to Digital Transformation in the Fashion Industry Chapter 1.2 Digital Transformation Strategies: Unlocking Change in Fashion Part II: Digital Product Development, Manufacturing and Innovation in the Fashion Industry Chapter 2.1 Material Digitalisation for Digital Product Creation Chapter 2.2 The Shift to Digital in Fashion Product Development Chapter 2.3 Process Innovation in Fashion Manufacturing Chapter 2.4 Merchandising Innovation: Digitalising the supply chain and ethical sourcing Part III: Fashion Retail and the Digital Customer Experience Chapter 3.1: Marketing to the Hyper-Connected Consumer Chapter 3.2: Retail Innovation: The Future of the Physical Store Chapter 3.3: Retail Innovation 2: The Future of Online Selling Part IV: Future Skills Development in the Digital Age Chapter 4.1: Digital Skills in Fashion

Charlene Gallery is a Reader at the University of Manchester, UK.

Jo Conlon is a Senior Lecturer at the University of Manchester, UK.