Digital Transformation, Perspective Development, and Value Creation Research Case Studies Routledge Advances in Management and Business Studies Series

This edited collection aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of business management. It covers case studies provided by teachers visiting the University of Economics in Katowice, Poland, within Erasmus and CEEPUS Programmes. Over 12 years, approximately 25 teachers have been coming year by year to Katowice, presenting their monographic lectures and participating in seminars on their research results and educational achievements. This book contains descriptions of case studies, elaborated by Erasmus and CEEPUS teachers, illustrating that the case study is a method of research as well as a method applied in education and emphasizing the value of qualitative methods by example of case studies.

The key benefit of qualitative research is that it allows a researcher to perceive and understand context within which decisions and actions take place. Hence, to understand peoples? motivations, their reasons, their actions, and the context for their beliefs and actions, qualitative research is the best route. Assuming that business organizations as well as individuals are entirely linked together via the Internet, a new approach to business communication and marketing, business modelling and management are developed to reveal an increase of business synergy effects, the alignment of information and communication technologies (ICT) and business and social value creation, as well as sustainability and environment protection. Through this book, readers have an opportunity to learn about relevance and rigor in qualitative research and how the case study can be applied in various organizational contexts.

Part 1. Digital transformation and development of High Education Institutions 1. Innovations in a CEEPUS academic network and their impact on management effectiveness and research achievements 2. The effect of ethical leadership and leadership effectiveness on employees’ turnover intention in high education institutions: Case Ibagué University 3. Digital Transformation in Education: A Case Study of Teacher Information Network (TIN) in Turkey 4. Ambient, Guerilla and Event Marketing in Education of Marketers, and Development of creative abilities: A Case Study Part 2. Digital transformation and perspective development at business organizations 5. Testing and certification of new product development in electronics industry: Case studies 6. Role of Information System Support in Project Management: Case of Companies Competing at Publicly Funded Calls for Projects 7. Comparison of Multi-Criteria Decision Methodologies: Case of Water Management Investment Project 8. Augmented Reality in Medical Training of Patient Referrals: A Nursing Case Study of Children’s Hospital in Taiwan 9. The use of blockchain technology in the sports sector: the case of AC Milan Football (Soccer) Team Part 3. Value creation at business organizations 10. “Pacto pela Industria”: Reindustrialization opportunities in the Great ABC region, Brazil 11. Auditing Human Resource Management Practices: A Case Study in the Egyptian Hospitality Industry 12. Organization and Incentivization of Risk Management: An Agency Theory Case Study 13. Embracing CSR as an essential part of business: The case of Viking by Raja Group, Cluj Napoka

Małgorzata Pańkowska, PhD, is a professor of social science, and chair of the Department of Informatics at the University of Economics in Katowice, Poland.