Customer-Centric Innovation in Finance Leveraging Human Insights to Drive Product Innovation in the Digital Age
Auteurs : Taylor Erin B, Broløs Anette
- Chapter - 01: Human insights for finance: why understanding customer behaviour has never been so important for financial services;
- Chapter - 02: Digital and social transformation in finance: what’s at stake for customer-driven innovation in the age of web3, decentralization and digital transformation;
- Chapter - 03: Technology and Data-Driven Innovation in finance: where quantitative data succeeds, where it fails, and how to use qualitative data to fill in vital gaps;
- Chapter - 04: Understanding customer behaviour: using behavioural science for decision-making and product development in financial services;
- Chapter - 05: Chapter 5: Qualitative Data is Also Data: how fieldwork helps us understand user behaviour in context;
- Chapter - 06: Innovating for a Changing World: using behavioural insights and qualitative data to develop new financial services;
- Chapter - 07: A Changing Landscape of Inclusion: creating more tailored services for customers;
- Chapter - 08: Designing for Inclusion: creating more diverse and inclusive services for customers;
- Chapter - 09: The Future is In the Field: how to produce customer insights for services that don’t exist yet;
- Chapter - 10: Organizing for Customer-Driven Innovation: analysis, tools and resources to use for innovation;
- Chapter - 11: Conclusion: A Human Financial World
Date de parution : 04-2024
Ouvrage de 288 p.
15.5x23.3 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 158,58 €
Ajouter au panierThèmes de Customer-Centric Innovation in Finance :
Mots-clés :
Innovation; customer behaviour in finance; behavioural science in finance; qualitative research; customer-centricity; future of banking; future of insurance; strategic foresight; customer first; user research; culture of innovation; design; digital business; human insights; UX in finance