Producing on Broadway A Practical Guide to Commercial Theater

Producing on Broadway: A Practical Guide to Modern Commercial Theater is the first ever in?depth guide to becoming a successful theatrical producer. This book provides a thorough and detailed examination of the various skillsets that must be developed in order to be competitive in the business, and explains how those skills are applied in real life situations. Grounded soundly in the theory, history, realities, and aesthetics of the business, two-time Tony Award winning author John Pinckard explains each aspect of making a Broadway show happen, coloring the text with personal anecdotes and case studies of successful producers.

Prelude: What Does a Producer Do?

Module I: The History of Broadway
Chapter 1: How Did We Get Here?
Chapter 2: The Great Producers
Chapter 3: The American Theater in the 20th Century

Module II: Broadway Overview
Chapter 4: The Broadway Org Chart
Chapter 5: Financing Broadway
Chapter 6: Production Process in Full

Module III: The Property
Chapter 7: Identifying the Problem
Chapter 8: Rights Acquisitions & Business Organization

Module IV: Development
Chapter 9: Early Development
Chapter 10: Setting the Development Path
Chapter 11: The Out of Town NFP Co Production
Chapter 12: Commercial Pre-Broadway Production
Chapter 13: NYC NFP Collaboration

Module V: Broadway Production
Chapter 14: Budgeting for Broadway
Chapter 15: Issues in Theater Selection
Chapter 16: Production Design & Management
Chapter 17: Casting & Rehearsal
Chapter 18: Load-In, Tech, Previews, & Opening

Module VI: Branding the Show
Chapter 19: Building the Ad & Marketing Campaign
Chapter 20: Press Strategies for Modern Broadway
Chapter 21: Online Presence and Social Media
Chapter 22: Opening Night and the Post Opening Push

Module VII: Running the Show
Chapter 23: Limited Engagements
Chapter 24: Establishing the Open Run: The First Year
Chapter 25: Award Season
Chapter 26: Establishing the Open Run: Years 2 Through 200
Chapter 27: Touring, West End, and Licensing, Cast Albums

Chapter 28: Closing the Show

Module VIII: Financing Broadway
Chapter 29: Financial Literacy for Theater People
Chapter 30: Cultivating an Investor Base
Chapter 31: Broadway Investor Deal Terms
Chapter 32: Start Up Fundraising Process on Broadway: Early Stages
Chapter 33: The Big Raise
Chapter 34: Building a Successful Co-Producer Team
Chapter 35: Successful Investor
Chapter 36: Alternative Financing Models

Module IX: Career Planning for Producers
Chapter 36: Producer Development Programs
Chapter 37: Cash Flow Analysis – How Much Can Producers Make?
Chapter 38: Real Life Examples: Interviews with Producers
Chapter 39: Q&A