Behind the Scenes of Indie Film Marketing A FilmSnobbery Field Guide

This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion.

The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry.

Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.

1. Basic Concepts of Marketing 2. Putting a Plan Together 3. Implementing Your Marketing Strategy 4. Power to the Pixel 5. Identifying Your Audience 6. The Sales Process 7. You Are the Product 8. SWAG and Branding 9. Podcast Your Way to Success 10. Public Relations 11. Film Festivals 12. Film Critics 13. That’s A Wrap 14. Contributors

Nicholas LaRue is an author, screenwriter, film critic, and Founder of FilmSnobbery.com, a website dedicated to being a voice for the indie film community. Nic has worked in the Hollywood studio system as the Head of Post-Production for Raleigh Studios, served as the Director of Marketing for Miglionico Design, and is currently the CEO of LaRue Entertainment Group, LLC which serves as the holding company and entertainment industry consulting arm of FilmSnobbery.