Strategic management in tele communications.

With this new book, the reader will understand how to thrive in the intensely competitive telecommunications environment using strategic planning at the corporate level. The text offers a look at how to bring new products or services to market in the wake of the U.S. This resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting, and computer industries in the wake of the 1996 act.

Foundations of strategic management in telecommunications. Strategic management and deregulation. The economics of telecommunications convergence. Strategic management and the consumer. Strategic management and the producer. Economics of new product development in telecommunications. Determinants of effective strategic management. Creating strategic options through market planning. Global strategic management in telecommunications. Current issues in strategic management in telecommunications. Business opportunities in telecommunications market planning. Future of strategic management in telecommunications.