Women Entrepreneurs Building Sustainable Business Models in Digital Spaces, Case Studies, and Experiences

This book describes the path of women entrepreneurs who manage sustainable enterprises and delves into the issues that women entrepreneurs encounter along with the steps they are taking to overcome these obstacles. It also addresses the scaffolding provided by liminal digital spaces to the sustainable business models run by women entrepreneurs, as well as how organizations can profit from utilizing digital spaces to improve their operations.

Women Entrepreneurs: Building Sustainable Business Models in Digital Spaces, Case Studies, and Experiences presents aspiring entrepreneurs, sustainable businesses, government stakeholders, and financial and funding prospects in Society 5.0. This book provides insights into prominent women entrepreneurs in the global economy and creates a bridge between innovation and liminal digital spaces. It offers real?life cases diving into the journey of entrepreneurs being job creators highlighting the urgent need for sustainable and innovative company practices and presents a comprehensive strategy for a circular economy.

Whether you are an entrepreneur, a policymaker, a researcher, or simply someone interested in the subject, this book offers an opportunity to understand and promote the growth and empowerment of women entrepreneurs in the digital age.

1. From Ukraine to Canada: cultivating sustainable success with AI‑powered digital solutions. 2. Women entrepreneurs fighting multidimensional poverty in an emerging market: case of a replicable and sustainable model. 3. Overcoming women entrepreneurship barriers through digital opportunities: a successful Italian case study. 4. Empowering women entrepreneurs: unveiling the opportunities in unconventional industries through the digital space – insights from Bangladesh case studies. 5. Gender turnover, sustainability, and innovation: how women are changing farming. 6. A study of women entrepreneurs as catalysts for sustainable development: an inspirational story of Uttarakhand well known "Mushroom Girl". 7. Partial least squares structural equation modeling: an application to women entrepreneurship research. 8. A study of work‑life balance among rural and urban women with special reference to cooperative society in Punjab.

Tilottama Singh is a certified HR analyst from IIM and a proficient academic, researcher, and trainer with more than 14 years of experience in the field of human resources and work dynamics. She is presently the Head of the Department in the School of Management, Uttaranchal Institute of Management, Uttaranchal University, Dehradun. Her areas of expertise are human resources and strategy, and her teaching concentration includes human resources, strategy, and law. She started her career in the hotel industry with Leela Kempinski in the corporate head office in human resources and training. Later, she joined the education sector with the topmost universities IMS Unison Group and Amity University, the leading university in Pan Asia. She earned a master’s (with distinction) in Human Resources Management. Prior to that, she graduated in Economics (with honours) and Law (with distinction), with an added vocational course in mass communication and analytic certification from IIM. Having an enriched research portfolio with Scopus and international refereed journals, book chapters, and conference presentations, she has been awarded best presentation awards at international conferences such as IEOM, MIDAS, and others. She serves as a member of AIMA and acts to lead and liaise between the student community and industry delegates, with a keen interest in training and building sustainable models for business and society.

Richa Goel is an Associate Professor of Economics and International Business at Symbiosis Centre for Management Studies Noida, Symbiosis International Deemed University, Pune. She was a gold medalist in her master’s of economics with dual specializations at the master level, accompanied by an MBA in Human Resources and a dual specialization at the graduate level in economics and law. She earned a PhD in Management, where she has worked for almost six years in the area of diversity management. She has more than 20 years of experience in