Trends in Asia Pacific Business and Management Research Relevance and Use of Literature Reviews

This book is based on the review of literature on different themes related to business and management in the Asia Pacific context.

All seven chapters included in this book explore the past, present and future of business and research. They cover diverse topics in the Asia Pacific context ranging from different ways of thinking to innovation implementation and efficiency, responsible tourism, internal marketing to leadership. This book will be useful for researchers, practitioners and policy makers.

The chapters in this book were originally published as a special issue of the Asia Pacific Business Review.

1. Introduction: Relevance, role and importance of literature reviews and original research in the Asia Pacific 2. The role of Zhong-Yong thinking in business and management research: a review and future research agenda 3. Innovation implementation in Asia-Pacific countries: a review and research agenda 4. Innovation efficiency: a bibliometric review and future research agenda 5. Responsible tourism towards sustainable development: literature review and research agenda 6. Internal marketing: a review and future research agenda 7. Changing patterns of the teacher as a servant leader in Asia Pacific: a review and research agenda

Chris Rowley is Visiting Fellow at Kellogg College, University of Oxford, UK, and Visiting Professor at Graduate School of Education, Tohoku University, Japan, and University of Business and International Studies, Switzerland. He is Professor Emeritus at Bayes Business School, City, University of London, UK. He has over 30 years’ experience in university systems in the UK, Europe and Asia, and has won several international grants. He is the editor of the important SCI rated journal Asia Pacific Business Review and has published over 700 articles, books, chapters and practitioner pieces. He regularly provides interviews, expert comments and opinion pieces to the international media, including news services, TV, radio and practitioner outlets.

Justin Paul serves as the Editor-in-Chief of the International Journal of Consumer Studies and as Associate Editor of the Journal of Business Research. He serves as Full Professor of PhD & MBA programs, University of Puerto Rico, USA (AACSB). He holds three honorary titles as ‘Distinguished Professor’ including Indian Institute of Management (IIM-K), and SIBM, Pune. He is an author/co-author of books such as Business Environment (4th edition), International Marketing, Services Marketing, Export-Import Management (2nd edition) and Management of Banking & Financial Services.