Internationalization and Organizations Challenges and Prospects Routledge Frontiers in the Development of International Business, Management and Marketing Series

To fill in the gap in theoretical and empirical aspects in the existing international management literature, the book covers a broad variety of issues relating to the challenges facing companies after the recent worldwide crises of financial, sanitary, and geopolitical nature. The book offers an overview of these challenges along three axes: the challenges related to the processes of adapting to the international environment, the challenges affecting the actors of internationalization, and finally the challenges related to the specifics of the international context.

The book aims to offer a comprehensive analysis of the theoretical and practical attributes related to the adaptation processes in international business, the cultural evolutions of actors, and the changes in the international environment. It also seeks to help managers and scholars alike to better understand the new challenges in diverse aspects pertaining to international management.

To cover these issues, the book addresses topics, which up till now have not been investigated in depth or have not been researched at all. It includes both theoretical and managerial viewpoints and various international examples.

General introduction: The new challenges of the internationalization of organizations Part 1 - Challenges for adapting processes internationally 1. Product/territory pairing to promote local products on international markets. The example of the Appellation d’Origine Contrôlée of Champagne 2. Learning and absorption of export-related knowledge. The case of Swiss SMEs active in the manufacturing sector 3. An explanatory study of the internationalization process: the case of French business schools Part 2 – Cultural challenges for the actors in internationalization 4. How international entrepreneurial culture impacts SME globalization 5. Cultural influences in the integration of foreign healthcare workers: an exploratory study in the Swiss health sector 6. Modes, processes and food acculturation strategies of business expatriates Part 3 – Challenges related to the international context 7. International Management in Africa: Issues and Challenges for Academic Research and Managerial Practice 8. Negotiating while living together harmoniously in an Ivorian context 9. International comparison of Islamic and conventional indices in equity markets: analysis of weak-form efficiency and volatility Part 4 – Epilogue 10. Deglobalization

Eric Davoine is Professor of Human Resource Management and Intercultural Management at the University of Fribourg in Switzerland, former board member (Vice-President from 2007 to 2014, General Secretary from 2018 to 2020) of the association of French speaking HRM researchers (AGRH), co-director of the university executive programmes in the field of HRM and Philosophy for managers, Member of the editorial or reviewer boards for various journals, e.g. the International Journal of Organizational Analysis, Journal of Organizational Effectiveness, Career Development International, Journal of Global Mobility.

Olivier Furrer is Chaired Professor of Marketing at the University of Fribourg in Switzerland and Visiting Professor at the University of Lille (France). Previously, he has held positions at the Radboud University Nijmegen (The Netherlands), the University of Birmingham (UK), and the University of Illinois at Urbana-Champaign (USA). He holds a Ph.D from the University of Neuchâtel (Switzerland). His main research interests are in the areas of cross-cultural and strategic marketing management.

Sophie Nivoix is Professor in management sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas-AFMI (Association Francophone de Management International) since 2008 and was responsible for the Master's in Law and Marketing at the Faculty of Law and Social Sciences of Poitiers from 2004 to 2020. Her work focuses in particular on profitability and risks, financial equity markets, in Europe and Asia, and on banks.