Business Model Innovation A Blueprint for Strategic Change

What strategic challenges are faced by both start-ups and incumbent firms, and what opportunities do these challenges create for business model innovation? Focusing on the underpinning theory and concepts of business models, this book identifies new business models capable of creating sustainable competitive advantage, and guides readers through their implementation. A detailed introduction outlines current research in business model innovation (including directions for future research) and global business cases are applied throughout to illustrate key issues. Topics covered include market creation, leadership, digital technology adoption, small- and medium-sized enterprises, start-ups, sustainability, socio-economic development and conduct risk. Also discussed are the principles of the architecting economic systems, the role of government in influencing business models design, and how organisational structures must adapt in the context of business model innovation.

Preface; Acknowledgements; 1. The Imperative for Business Model Innovation; 2. Business Models and Creating Markets; 3. Organisational Structure and Leadership; 4. Digital Technologies and Transformation; 5. Digital Platforms and Ecosystems; 6. Small- and Medium-Sized Enterprises and Start-Up Business Models; 7. Sustainability and Business Models; 8. Business Models for Socio-Economic Development; 9. Conduct Risk and Business Models; 10. Conclusion; References; Index.

Chander Velu is Professor of Innovation and Economics in the Institute for Manufacturing (IfM) at the Department of Engineering, University of Cambridge. He also heads the Business Model Innovation Research Group at the IfM. Professor Velu is a Fellow at Selwyn College, Cambridge, a Fellow of the Institute of Chartered Accountants in England and Wales and a Senior Fellow at The Conference Board. Prior to joining the IfM, he was a member of the faculty at Cambridge Judge Business School. He has also worked as a consultant with PricewaterhouseCoopers and Booz Allen & Hamilton in London.4.