Green Innovations for Industrial Development and Business Sustainability Models and Implementation Strategies Information Technology, Management and Operations Research Practices Series

Focusing on the business implications of green innovation, this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement green innovative practices today to realize tangible as well as intangible business advantages in the future.

Green Innovations for Industrial Development and Business Sustainability: Models and Implementation Strategies works as a guide for green innovation that focuses on enterprise applications for those tasked with leveraging green practice adoption to enhance the productivity of their organization. The book offers the ability to understand the latest developments in green innovations and their business applications along with their implications in various domains from manufacturing to marketing.

Front-line decision-makers can use this book as a practical guide for capitalizing on the latest green practices, adoptions, and transformations. Researchers, business leaders, postgraduate, and graduate students will find this book useful with its presentation of state-of-the-art research together with the current and future challenges of building green practice models and applications for organization and business operations.

1. A Canonical Correlation Analysis of Green Consumer Behaviour and Its Contemporary Antecedents. 2. E-Commerce and Green Packaging: Sustainable Business Trends. 3. Synergy of Green Entrepreneurship among Indigenous community: Case for Sri Lanka. 4. Evaluating Green Human Resource Management Practices in Family-Controlled Hospitality Business. 5. Impact of eWOM on Green Cosmetics Purchasing Intentions: An Emerging Market Perspective. 6. Uncovering the Shifting Landscape: A comprehensive Analysis of emerging trends and best Practices adopted in Green Supply Chain Management. 7. Green HRM: Eco-Friendly Methods for the advancement to Employment. 8. Green Technology and Its Effect on the Modern World. 9. Green Bonds: Accelerating Green Finance towards Sustainable Economic Development. 10. Green Innovations Uniting Fractals and Power for Optimal Solar Panel Optimization. 11. Digital Twins in Green Manufacturing: Enhancing Sustainability and Efficiency. 12. Case Studies on Circular Economy Model: Green Innovations in Waste Management Industry.

Ravindra Sharma, PhD. is an Assistant Professor at the Himalayan School of Management Studies in Swami Rama Himalayan University, Dehradun, India. He earned his Ph.D. in Management from Uttarakhand Technical University, India, and holds master’s degrees in business administration (MBA) and computer applications (MCA). He also qualified for the University Grant Commission National Eligibility Test in Management (UGC-NET). Dr. Sharma has more than 16 years of corporate and academic experience and has conducted many faculty development programs for national and international audiences. He has published research papers in many refereed journals and has published books and chapters in the area of employer branding, HR 4.0, Internet of Things (IoT), Entrepreneurial Innovations and Artificial Intelligence (AI) with many reputed publishers. He has also presented research papers at national and international conferences and has been honored as a session chair and keynote speaker at international conferences at various universities. His research interests include employer branding, entrepreneurship, Industry 4.0, data analytics, artificial intelligence, talent management and business innovations.

Geeta Rana, PhD. is an Associate Professor at the Himalayan School of Management Studies in Swami Rama Himalayan University, Jolly Grant, Dehradun, India. She earned her Ph.D. from the Indian Institute of Technology (IIT, Roorkee) in Management and has earned certification in HR Analytics from the Indian Institute of Management Rohtak (IIMR). She is engaged in teaching, research, and consultancy assignments and has more than 17 years of experience in teaching and in handling various administrative as well as academic positions. Dr. Rana has to her credit over 50 papers published in refereed journals by publishers of repute and has also presented several research papers at national and international conferences. Dr. Rana has contributed several chapters in diff